Releases Limited Edition Water-Based Lubricant Gift Set in Celebration


Santa Clarita, CA – December 2022 –  Award-winning personal lubricant brand JO, a division of CC Wellness, announced today it will celebrate its 20 year anniversary through a yearlong “Cheers to 20 Years” integrated marketing campaign. This significant brand initiative will include many creative strategies and engaging tactics to drive brand awareness and demand for JO, including a limited-edition gift set, an international in-store sales contest, and consumer-facing social media promotions.


“2023 is the big 2-0 for JO,” said CC Wellness General Manager Brian Woolard. “The success we’ve seen is in large part thanks to the collaboration, support, and solidarity of everyone in the industry, and we look forward to celebrating together starting at ANME in January.”


JO has released a 20 Year Anniversary Gift Set, as the first step of its campaign. This celebratory kit includes two 2 oz bottles of its ALL-NEW limited-edition flavors – Champagne and Red Velvet Cake. Created using the brand’s most versatile water-based formula, these flavored lubes offer a silky-smooth glide that performs as well as they taste.


“JO has the best tasting lubes in the industry hands down,” said Mimi Anderson, Chief Marketing Officer. “The launch of our delicious Champagne and Red Velvet Cake gift set is the perfect way to kick off our yearlong celebration. We can’t wait to share more about how our industry friends and end consumers will be able to get in on the fun.”


Additional details on the “Cheers to 20 Years” campaign will be announced in January. The 20 Year Anniversary Gift Set is shipping now from its Santa Clarita, CA facility. Interested retailers should contact their distributor or JO representative today.



JO, celebrated as the 2022 XBIZ Sexual Lubricant Company of the Year and 2022 AVN Best Lubricant Brand of the Year, offers more than 180 products, including personal lubricants, stimulants, body & hygiene products, and massage glides. With distribution across North America, Europe, China, southeast Asia, Australia and Latin America, JO boasts more clinically tested and top-selling personal lubricants than any other brand in the sexual wellness category. The brand’s ever-expanding line of flavored lubricants continues to be a favorite among retailers and consumers alike.

CC Wellness is a Santa Clarita, California-based personal care and intimate wellness company dedicated to celebrating shame-free intimate wellness as a pillar of health. CC Wellness specializes in the development of the highest-quality cosmetics, OTC, and organic products, and Class 2 medical devices. CC Wellness products are made in a socially responsible manner using science-based innovation and world-class manufacturing. Recognized as industry leaders in the FDA premarket notification (PMN) process for sexual wellness products, CC Wellness holds 24 FDA 510(k) clearances covering more than 350 products.

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