Our Brands Tell The Story

We Transform the Health and Wellness Experience

 #LubeLife is the #1 consumer-rated personal lubricant on Amazon with over 130,000 ratings and reviews—more than three times that of the next closest brand. Over 90,000 of those ratings feature five-star ratings. #LubeLife offers limitless adventure to consumers with a portfolio of water-based and silicone lubricants, as well as flavors and toy cleaners.

Make Waves Logo

Make WAVES stands as our premium white label partnership service for established brands and indie brands alike. By offering expert industry experience, unbeatable formulations, and Amazon business management, we help your brands rise to the top of the market.

Muse Health is a collection of hand sanitizers that combine bacteria-fighting actives with moisturizing extracts in cruelty-free formulas that meet CDC/FDA guidelines for protection. For every bottle purchased, another is donated to someone in need, leading to over 55,000 bottles of hand sanitizers donated since March 2020.

JO remains the #1 US Specialty Retail sexual wellness brand with distribution across North America, Europe, China, Southeast Asia, and Latin America. Boasting more clinically-tested and top-selling personal lubricants than any other brand in the sexual wellness category, JO inspires confidence and ignites imagination.

Shibari personal lubricant logo

Shibari is a premier personal lubricant brand acquired by CC Wellness in October 2022. Ranking as a top 10 best-selling lubricant brand on Amazon, Shibari will continue to be sold in e-Commerce and will expand into Specialty Retail.