#LubeLife Announces Launch of Limited-Edition Birthday Cake Flavored Lubricant for Pride with Commitment to Donate 15% of Sales to It Gets Better Project

Santa Clarita, CA (June 2022)#LubeLife, the best-selling personal lubricant brand on Amazon, is excited to announce the launch of the Limited-Edition Water-Based Birthday Cake Flavored Lubricant, available beginning May 29th.  In celebration of June’s Pride Month, #LubeLife has partnered with It Gets Better Project, a nonprofit organization with a mission to uplift, empower, and connect lesbian, gay, bisexual, transgender, and queer youth around the globe. #LubeLife will donate 15% of sales from the Limited-Edition Water-Based Birthday Cake Flavored Lubricant to the It Gets Better Project during Pride Month, with a minimum donation of $10,000.  

“We are grateful for the opportunity to support the LGBTQ+ community and to partner with such an amazing organization like It Gets Better who works to impact the lives of LGBTQ+ youth in positive ways,” explains Tara Merkle, Senior Director of Marketing for #LubeLife. “We’re proud to offer products that support limitless sexual adventure regardless of gender, ethnicity, body size or sexual orientation, as well as to serve as a resource for how to explore your own limitless sexual adventures, and enjoy sex safely.”

In celebration of Pride Month, #LubeLife encourages everyone to embrace their #BigCakeEnergy with the new Limited-Edition Water-Based Birthday Cake Flavored Lubricant. This new lube complements the body’s natural lubrication and enhances the pleasure of intimacy, elevating every aspect of your sexual adventure, not to mention it tastes like a delicious treat! It is compatible with most toy materials as well as natural rubber latex, polyurethane and polyisoprene condoms, so you can play worry free and safely. The Birthday Cake Flavored Lubricant is non-sticky, non-staining, easy to clean, and is made without propylene glycol, added sugars, or parabens. 

#LubeLife’s Water-Based Birthday Cake Flavored Lubricant has a retail price of $8.99 and will be available for purchase at LubeLife.com and Amazon while supplies last. 

About #LubeLife

#LubeLife is the leading personal lubricant brand on Amazon. It makes water-based, silicone-based and flavored personal lubricants, as well as adult toy cleaners. All #LubeLife lubricants use natural ingredients, have been cleared by the FDA for safety (non-irritating), are long lasting, and come with a satisfaction guarantee.  #LubeLife is a division of CC Wellness, the makers of pharmaceutical grade, OTC and class 2 medical devices, headquartered in Santa Clarita, CA.  All products are made in the U.S.A.  Connect with #LubeLife on Instagram, Facebook and TikTok. 

About It Gets Better Project: 

It Gets Better Project is a 501(c)3 nonprofit organization that strives to uplift, empower and connect LGBTQ+ youth around the globe. Created in 2010 as the result of one of the most successful viral campaigns in YouTube’s history, the It Gets Better Project provides critical support and hope to LGBTQ+ youth around the world by leveraging the power of media to reach millions of people each year. The project has expanded its origins in storytelling and media to include educational resources through It Gets Better EDU and reaches 18 countries outside of the U.S. through It Gets Better Global. The project has garnered support from President Joe Biden, former President Barack Obama, and former Secretary of State Hillary Clinton, along with numerous celebrities, including Kelly Clarkson, Gabrielle Union, Zachary Quinto, Mj Rodriguez, Josie Totah, and Gigi Gorgeous. More than 750,000 people have taken the It Gets Better pledge to share messages of hope and speak up against intolerance. Please visit www.itgetsbetter.org for more information, and join the conversation on TikTok, Instagram and Twitter at @ItGetsBetter; Facebook.com/ItGetsBetterProject; and YouTube.com/ItGetsBetterProject.

For more information about #LubeLife, please visit LubeLife.com or contact Jennifer Fiorenza of Bella Public Relations, Inc. at j.fiorenza@bellapr.com.