say la V.™ Enters with Skincare for the Vulva
Introduces Veauty™ as a New Category in Female Wellness
say la V.™ launches intimate care to disrupt the industry, creating a new category – Veauty™ – helping to educate women on the need for Vulva skincare while fostering body literacy and education around the Vulva.
Debuting with clean, pH-balanced products, say la V. actively fuses science and self-care, extending a woman’s daily skincare routine to her Vulva. With bacteria-balancing prebiotics and proven natural skincare ingredients, each formula was thoughtfully developed and tested by leading Gynecologists and Dermatologists.
“Our mission at say la V.™ is to eliminate the taboo around the Vulva,” said Mimi Anderson, CMO of CC Wellness. “By prioritizing straightforward, educational conversations, we will inspire women to own their intimate wellness while encouraging them to #SayVulva loud and proud.”
say la V. offers safe and affordable products with no artificial fragrances that women can trust. Each innovative formula makes Vulvas feel soft, nourished and fresh everyday. It consists of: Nourishing Veauty Wash ($12.99), Hydrating Veauty Cream ($14.99) and Refreshing Veauty Mist ($9.99) and will be available at trysaylav.com and on Amazon.
Welcome to the Veauty™ category. Say Vulva, say la V.
For more information, please contact saylav@mp-imc.com
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