Does your health and wellness brand capitalize on content to generate organic site traffic and establish itself as the industry expert?
Content is king, and that goes double for businesses in health. The creation of quality content was once nothing more than a way to stand out from the crowd, but these days it’s all but necessary for any brand to remain competitive and successful. There are numerous advantages that this niche of marketing is known to offer that make it one of the strongest ways to have your brand seen and trusted.
Wondering whether your wellness brand should step up its content marketing game? Here are 8 reasons why content is important for your business, and how a consistent schedule of good content can catch consumer attention.
- Consumers Want Meaningful Content
When we say meaningful content, we are aren’t talking about copy-paste information that anyone can search on their own in a few seconds. Instead, we’re drawing attention to content that consumers can benefit from in some way, whether that’s through insight, entertainment, or product deals.
It’s a fact: people want to engage in digital content, especially the younger crowds. One consumer report even found that Millennials spend an average of 20 or more hours each week consuming content online.
When you produce content, you’re giving people what they want while subtly casting a light on your brand. Everyone wins.
- Content Builds Your Brand Reputation
Most modern consumers would rather learn about a company (or product) through valuable content as opposed to ad placement, and it’s easy to understand why: ads tend to have nothing to offer, while content does.
Pushing out content that readers find engaging and useful helps to develop a positive opinion toward your brand. If your content reflects quality and trust, then consumers will begin to think the same way about your products and services.
- Good Content Paints Your Brand as An Industry Leader
Sometimes all your brand has to do to convince a prospect of your prowess is demonstrate by example.
Content that is informed, researched, and beneficial helps to establish your brand as being backed by a team of industry experts.
Customers are constantly searching for good ratings, positive reviews, and sleek brand design in order to find a product or service they can trust. By creating content that looks trustworthy and innovative (because it is), you showcase your brand’s expertise, along with the understanding of the industry challenges people face. For many, this is a big sell.
- Content Marketing Has Great ROI
If you roll with a solid digital content strategy, your brand’s content stands to have huge returns on investment considering how affordable it can be to produce.
Statistics have revealed that content marketing ROI is highest in internet displays, SEO, and email marketing, producing $20, $22, and $40 per 1$ spent, respectively. These are incredibly profitable returns considering how little time a company needs to invest to put out some quality material.
Just remember: the content needs to keep a high standard and stay meaningful to remain effective. Cheap content bloated with unnecessary SEO keywords will not do.
- Omnichannel Opportunities
Content fits into almost every aspect of your current marketing strategy, enabling an approach that is truly omnichannel for the best outcome.
The days of reaching dead-ends through point-to-point multichannel marketing are over. Today, consumers are looking for an experience that facilitates them no matter where they start and takes them through to the point of sale without any hassle.
Blending together all of your marketing channels into one seamless journey is what omnichannel is all about, and content helps you connect it all together into a smooth user experience.
- Great Content Leads to Conversions
Painting your brand with dependable content isn’t just for show. It converts more effectively than most other marketing strategies.
Customer conversions rates are high across nearly all forms of content, with the highest-ranking being research reports, videos, and social media content. With how robust the traffic and demand are within these niches, content allows a brand to be seen and heard. Effective content convinces viewers of the brand’s claims and links back to a company’s product or service page.
- Stand Out from the Competition
The content strategy you employ allows your brand to differentiate itself from other brands on the market, which can be vital when there are so many industry players that prospects need to choose between.
Generally, the content that provides the most value and best aligns with the challenges a user faces will be the one to receive more traffic and sales. Instead of telling the same story as everyone else, however, you need to structure your content with unique angles on common pain points your audience is likely to experience. Keep SEO in mind, but don’t fall into the trap of creating something unoriginal.
When reinforced by your brand’s design and voice, content that sets your products and services apart can be the single deciding factor in a prospect’s final choice of business.
- Content Retains Business and Creates Loyal Customers
Repeat buyers enable many businesses stay afloat these days. But how can you position your brand to encourage its audience to stick around even after that initial purchase?
Consistent content that never ceases to provide value will strengthen the loyalty surrounding the customers of your company. Loyal customers are much more likely to recommend your brand to friends or even make additional purchases themselves.
Sharable content gives your loyal customer base a way to share your brand with others, vastly increasing your outreach if you line up your cards correctly. Informative, easily digestible content is the key here, so make sure to never let up on the quality and always consider how your creations will benefit viewers. You never know who your brand’s next raving fan might be.
Don’t Have a Content Marketing Strategy? We Have Your Back.
Content marketing falls within an ever-shifting landscape of culture and trends. Staying agile is crucial, but not everyone is on their feet yet.
If your health and wellness brand needs a proven marketing strategy to keep in the game, CC Wellness can help. Our very own Make WAVES white label service pairs your brand with our team of industry experts to get it on the right path to success on Amazon and beyond.
Visit our Make WAVES homepage to see how our science-based formulations and brand management strategies can give you the head start you need.