Omnichannel Vs. Multichannel Marketing Strategies: What’s the Difference?
There are a lot of ways to market your brand in 2022, from web ads to content marketing and even sponsors. But with more choices than ever, it can be easy to leave gaps between your outreach channels that leave consumers stranded and discouraged. Disjointed branding can lead to more lost sales than one might […]
Why Use Content Marketing? 8 Reasons Why Quality Content Can Supercharge Your Brand’s Value
Does your health and wellness brand capitalize on content to generate organic site traffic and establish itself as the industry expert? Content is king, and that goes double for businesses in health. The creation of quality content was once nothing more than a way to stand out from the crowd, but these days it’s all […]
4 Ways to Use TikTok to Promote Your Health and Wellness Brand
The TikTok platform is one of the fastest growing social media outlets as of late, with some estimates claiming it will surpass 1.5 billion users in 2022. Originally the home for dance videos and comedic clips, TikTok has rapidly shifted its focus to a video hosting solution covering just about anything. As its popularity grows—especially […]
5 Must-Do’s When Making a Sales Forecast
Sales forecasts are essential to nearly every aspect of a company’s functionality, from marketing to finance and everything in between. An accurate sales forecast will provide the information needed to estimate budgets, predict inventory and supply chain operational cycles, determine if you should be recruiting or training for increased opportunities on the horizon, and more. […]
3 Reasons Why You Should Get Your Brand On Amazon
To say Amazon is a strong competitor in the e-commerce realm is an understatement. As it stands now, the company dominates digital sales globally and is largely uncontested in the arena. With shoppers looking for convenient purchasing options from the comfort and safety of their homes, The New York Times stated that the lasting effects of the COVID-19 pandemic have tripled Amazon’s revenue in 2021 compared to 2020. Amazon’s e-commerce market […]
